Channel: Marketing Charts

Behavioral-Targeting Ad Spend Poised for Growth, with Help from Online Video

June 20, 2008, 8:30 am

≪ Previous: Most Don’t Plan to Buy iPhone, but Lower-Priced 3G May Change Some Minds

Spending on behavioral targeting will increase to $4.4 billion by 2012, up from just $775 million this year, with online video a major driver of that growth, according to eMarketer. (more…)

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